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2. Your Website will be compatible with new browsing technologies.
In the near future, PDAs, mobile phones and in-car browsers will all regularly be used to access the Internet. Do you think you client knows that some 58 million PDAs will be sold in 2008 alone? (source: eTForecasts).
The people making use of these new technologies are generally high-income individuals. To reach this lucrative audience, your client will need a Website that functions effectively on these machines. (Now would be a great time to show him just how bad his current Website looks like on a mobile phone, using the Wapalizer.)
3. Your Website will appear higher in search engine rankings.
By making a Website more accessible to Web users, you also make it more accessible to search engines. Search engines can't typically understand images, JavaScript, Flash, audio, or video content. Provide alternative content to each of these programs, and search engines will have a better understanding of the purpose of the Website.
The more confident a search engine is of what a Website's about, all other things being equal, the higher it will rank that Website in its listings.
Does your client know that 64% of Internet users employ search engines as their main tool for finding things on the Internet? Be sure to tell him! (source: The Kelsey Group)
4. The download time of his Website will be significantly improved.
Just 17% of Web users are connected to theInternet via broadband in the UK. You can be sure that if your Website takes much longer than ten seconds to download, site visitors will be leaving in droves.
Find out how accessibility will save you money on page 3
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